Email marketing remains one of the most effective ways to engage, convert, and retain customers—especially for professional education businesses. At Acadio, our LMS is designed specifically for the needs of these professional education providers in sectors like insurance, real estate, healthcare, finance, and more. And when paired with a powerful ecommerce platform like Shopify, you get a seamless system for selling courses and automating communication.
One of the best-kept secrets of Shopify isn’t just its ecommerce power—it’s the suite of automated email marketing tools it offers right out of the box. These features are especially valuable for small and growing education businesses looking to increase sales and enhance student engagement without the overhead of complicated marketing platforms.
Shopify can automatically send abandoned cart recovery emails to users who add a course or bundle to their cart but don’t complete the checkout process. These reminders are not just helpful—they’re proven to work. According to a Klaviyo benchmark study, abandoned cart emails have an average open rate of 50.5%, a click-through rate of 6.25%, and a conversion rate of 3.33%. For online course providers, this makes them one of the most effective and low-effort tools for recovering lost sales and boosting enrollments.
For online course providers, this is a powerful opportunity. Every visitor who shows intent by adding a course to their cart is a warm lead—abandoned cart emails help you close the loop and turn hesitation into enrollment. Even a single recovered cart per day can significantly boost your monthly revenue, all with zero manual effort. For small and growing education businesses, it’s one of the most efficient ways to increase course sales with minimal friction.
Shopify includes several types of transactional emails that keep customers informed and engaged throughout the purchase journey:
These emails aren’t just logistical—they reinforce professionalism and trust with every interaction.
When a new student signs up through your Shopify-powered storefront, they can receive a welcome email that sets the tone for the learning experience. Many stores use this email to include a discount code, bonus resource, or quick-start guide to get learners engaged immediately.
Acadio's native integration with Shopify also automatically enrolls your students in the courses they purchased, meaning less time wasted on administration.
Shopify also supports post-purchase follow-up emails, which are perfect for education businesses looking to extend the lifetime value of each student. Use these emails to:
Re-engaging students after a purchase is completed increases the likelihood of repeat business and strengthens long-term customer relationships.
Want to know what your students think? Shopify lets you send customer feedback emails that collect reviews and course ratings. These insights are invaluable for optimizing your offerings.
For students who haven’t purchased or engaged in a while, win-back emails with limited-time promotions or new course launches can reignite their interest and bring them back into your ecosystem. Shopify also has a robust ecosystem of third-party apps which allow you to fine-tune this experience.
Thanks to Shopify’s ability to analyze customer behavior and purchase history, you can send product recommendation emails tailored to each learner’s interests. Whether it's suggesting a course bundle or upselling a certification prep package, personalization increases click-through and conversion rates.
Another subtle but powerful feature: birthday and anniversary emails. These messages can include personalized discounts or offers tied to meaningful dates—perfect for encouraging a celebratory purchase like a new certification or license renewal course.
Shopify’s out-of-the-box email marketing features are more than just basic communication—they’re strategic tools that help small and growing education businesses sell more courses, build stronger customer relationships, and automate follow-up without the need for complex marketing software.
When paired with Acadio’s purpose-built LMS for professional education, Shopify becomes a complete solution for managing, marketing, and monetizing your education business—backed by automation that actually works.
Whether you’re in insurance CE, real estate licensing, healthcare training, or any other regulated field, combining Acadio with Shopify gives you the flexibility, power, and polish to grow your business with confidence.
